Ship It Live — $1,999 flat
Design + build + deploy · kickoff in 24h · limited slots
Ship It Live · AI assistant sprint
An AI assistant that knows your business, live in 21 days.
Answers drawn from your actual content, with sources shown and a human one click away. Not a wrapper around a generic model pretending to know you.
Quick answer
A custom AI chatbot trained on your own documents and site content can be built and live in 21 days from a fixed $1,999. That covers content ingestion, retrieval with citations, a branded chat widget, human handoff and analytics. Model fine-tuning and regulated advice use cases are excluded.
The plan
Day one to day 21, written down.
You get this schedule before you commit, not after. If a phase slips, that is mine to absorb — the price and the date were agreed before anything started.
- 1
Days 1–3
Scope and content
What it must answer, what it must refuse, and which content is trustworthy enough to answer from. Most chatbot failures start as content problems.
- 2
Days 4–9
Design and ingest
The chat experience designed properly — suggested starting questions rather than a blank box — while your content is ingested and indexed.
- 3
Days 10–16
Build and tune
Retrieval, citations, refusal behaviour and handoff. Tuned against a real question set from your actual support history rather than invented examples.
- 4
Days 17–19
Adversarial testing
Deliberately trying to make it wrong — off-topic questions, prompt injection, edge cases. What it does when confused matters more than what it does when it knows.
- 5
Days 20–21
Launch
Widget live on your site, analytics on, and a short handover on updating content and reading what people are asking.
What from $1,999 gets you
Everything needed to launch — nothing padding the invoice.
Who books this
Built for
Support teams answering the same forty questions every week
Companies with documentation nobody can find and everybody needs
Founders who want an AI feature that is genuinely useful, not a demo
The honest part
When 21 days is the wrong answer.
A fixed deadline only works when the scope genuinely fits inside it. These are the cases where I will tell you so rather than take the booking.
Regulated advice — medical, legal or financial guidance to consumers. The liability is real and no amount of disclaimer text fixes it.
Fine-tuning a model on your data. It is almost never the right answer for this use case, and I will explain why rather than sell it.
Voice assistants or phone systems, which are a different stack with different failure modes.
Questions
Before you book
It answers only from your content, shows which document each answer came from, refuses when it does not know, and hands off to a human when it should. A general model with your docs pasted in will confidently answer things you never wrote, which is the exact failure that makes support bots untrusted.
Other sprints
21 days from now, this could be live.
A 30-minute call decides whether the scope fits. If it doesn't, I'll tell you what would.