Product Design

Product design is where most startups either find their footing or quietly stall. A polished screen means nothing if the flow around it loses users, so I start from the job your product has to do and design backwards into the interface. That means real flows, wireframes that settle structure before any styling, and high-fidelity UI that is engineered to convert and retain rather than just to look impressive in a pitch.

The work ships production-ready, not as a deck. You get a design system and component library your engineers can extend, the empty, loading, and error states most designers skip, and dev-ready specs that make the build predictable.

Because I design for SaaS and AI products day to day, the decisions reflect how these products actually behave under real use, so the experience holds up once people are inside it, not just on the marketing site. This suits founders preparing for a launch, a raise, or a redesign, and technical teams that want senior product thinking without a full-time hire. Most product engagements run two to six weeks depending on scope, always quoted fixed before any work begins.