Design for data and analytics products
Dashboard and product design for data and analytics companies
For analytics, BI and data products: dashboards that answer the question a user opened them with, charts everyone can read, and a website that shows the product instead of describing it. Fixed price.
Updated October 2026 · By Shaheer Malik, senior designer & developer
The problem I solve
- ✕Dashboards with twenty charts and no answer to the question the user opened them with
- ✕Statuses and series told apart by colour alone, which many users cannot read
- ✕A marketing site that promises "insights" instead of showing the product
Quick answer
A dashboard should answer the question a user opened it with, so design starts from those questions, not from the data. Charts need labels or patterns beside colour and 3:1 contrast under WCAG 2.1. Design is $1,999 for 14 days; built tools start from $1,999.
How I approach it
An analytics product is judged in the first session: can a new user get from their data to an answer? I start from the questions your users actually bring, then design each view to answer one of them, with a clear order: the headline number, the trend behind it, then the breakdown for anyone who wants to dig.
Charts are built to be read by everyone. WCAG 2.1 says colour must not be the only way information is shown, so series get direct labels, markers or patterns, and the parts of a chart needed to understand it get at least 3:1 contrast against what sits next to them. Data products also live in the states most designs skip: no data yet, a sync still running, partial results, a failed connection. Those are designed up front, not improvised in code.
The website follows the same rule. Analytics buyers want to see the product, so the site leads with real screens and a clear path to a demo or a trial, rather than abstract talk about insights.
Built for
Analytics, BI and data infrastructure startups
Built for
SaaS teams adding reporting and dashboards to an existing product
Built for
Data teams that need an internal tool their colleagues will actually use
What you get out of it
Answers, not chart walls
Each view designed around a real question, in a clear reading order.
Readable by everyone
Labels and patterns beside colour, and contrast that meets WCAG 2.1 AA.
Fixed price
Agreed before work starts, from a 14-day design sprint to a 30-day build.
What's included
What it costs
The price is agreed before the work starts
Fixed quotes, never hourly. If it takes me longer than I planned, that is mine to absorb rather than yours to pay for.
Landing page
$700
flat · one page
One conversion-focused page — designed, built, deployed and wired to lead capture.
Bumper offer
$1,999
flat · all-in
A complete custom-coded website or app — designed, built, and deployed live.
Monthly partner
$2,500
per month
Your on-call senior designer-developer for continuous design + build work.
Anything larger gets a fixed quote within 24 hours. See what each tier includes or pick a deadline.
How we'll work
A process built for speed
Scope
A short call or brief; you get a fixed quote and timeline within 24 hours.
Design
Direction first, then high-fidelity screens in fast review loops.
Build
The same hands that designed it write the code. No drift.
Launch
QA, performance, SEO, and a handover your team can own.
Why this works
Why founders pick me
Senior-only, always
No juniors, no outsourcing — the expert you hire is the expert who delivers.
Days, not months
First designs within days; most projects live within 2–6 weeks.
One accountable owner
Design and development under one roof means one timeline and one name on the result.
“Shaheer has been one of the best freelance web design / developer contractors I've ever worked with. Great attention to detail, good creative sensibilities, fast turnaround and revisions as necessary. Will absolutely work with him again.”
Joshua Otten · CEO, NIL Data Solutions AIRecent work
Proof in production
Common questions
Questions, answered
Design only is $1,999 for 14 days on my product design sprint: every screen and state, a component library and a clickable prototype. Built and working, an internal tool or web app starts from $1,999 in 21 days, and a SaaS MVP from $2,500 in 30 days.
Two WCAG 2.1 rules do most of the work: colour must not be the only way information is shown, so add labels, markers or patterns, and the parts of a chart needed to understand it need at least 3:1 contrast against adjacent colours. Text needs 4.5:1.
As few as answer the questions users open it with. Start from a list of those questions, give each view one job, and move everything else into drill-downs or reports. A dashboard that tries to show everything usually answers nothing.
Yes, they are part of the scope. Analytics products spend much of a new user's first session in them: no data connected yet, an import running, partial results. Designing those states is often what gets a trial to its first useful chart.
Further reading
Ready to start?
Send a brief and get a fixed quote within 24 hours.
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