Custom restaurant & POS software development

Custom restaurant & POS software for your operation

Point of sale, online ordering, kitchen and inventory built for your concept — the capability of Toast or Square without the hardware lock-in or monthly per-terminal fees. Plan, build, deploy live, own the code.

Matches what you know from Toast, Square, Lightspeed, TouchBistro — built to fit you.

app.counter.com

Counter

Dashboard

+ New

Orders

64

Avg ticket

$38

Covers

120

New4
Cooking5
Ready3
Served6

Step 1

Plan

We scope the modules, model your rules, and you get a fixed quote and timeline in 24 hours.

Step 2

Build with AI

AI-assisted engineering ships production code fast — the same senior hands plan and build it.

Step 3

Deploy & go live

QA, performance and security, then deployed to your own hosting and taken live.

Step 4

Full code ownership

You get the entire source code and repository. No licence, no per-seat fee, no lock-in.

The modules

6 connected modules, one system

Point of saleOnline ordering & deliveryKitchen & operationsMenu & inventoryCustomers & loyaltyReporting & multi-site

Why off-the-shelf stops working

Per-terminal and per-order fees that eat thin margins
Hardware lock-in and third-party delivery commissions
POS, online ordering and inventory in disconnected systems

What we'll build

Every module you need — and only the ones you do

Point of sale

  • Order entry & modifiers
  • Table & seat management
  • Split / merge bills
  • Discounts & comps
  • Card & cash payments
  • Tips & tabs

Online ordering & delivery

  • Branded ordering site
  • Pickup & delivery
  • Menu & availability sync
  • Commission-free direct orders
  • Delivery-app hooks
  • Order status & SMS

Kitchen & operations

  • Kitchen display system (KDS)
  • Course timing & routing
  • Prep & ticket states
  • Multi-station
  • Order throttling
  • 86 / out-of-stock

Menu & inventory

  • Menu builder & modifiers
  • Recipe & ingredient costing
  • Stock depletion
  • Low-stock alerts
  • Suppliers & purchase orders
  • Waste tracking

Customers & loyalty

  • Customer profiles
  • Loyalty & points
  • Gift cards
  • Promotions & coupons
  • Email / SMS marketing
  • Reviews

Reporting & multi-site

  • Sales & labour reports
  • Item & daypart performance
  • Multi-location dashboards
  • Staff & shifts
  • Accounting export
  • API & integrations

Custom vs off-the-shelf

What you can't get from Toast or Square

Custom buildToastToastSquareSquare
Built around your exact process
Own the source code
No monthly per-seat licence
Custom workflows & automationLimitedLimited
Custom integrationsLimitedLimited
Your data on your own hosting
Unlimited users at no extra cost

The unfair advantage

Design + Code + AI = a full, live app. Minus the big bills.

FigmaFramer

Design

Figma · Framer

+
Next.jsReactNodeAngular

Code

Next.js · React · Node · Angular

+
ClaudeChatGPTGeminiCursor

AI

Claude · ChatGPT · Gemini · Cursor

=

A complete app, shipped

Yours to own · live in weeks

The same modern stack agencies charge five figures for — Figma & Framer for design, React/Next.js/Node for the build, and AI tooling to move faster — delivered by one senior team, for a fraction of the cost. One team, source code yours.

Avoid the big bills

What you'd keep paying forever — versus owning it once.

Off-the-shelf SaaS bills every seat, every month, forever. A custom build is one investment you own.

Per-seat SaaS — 50 users, 3 years$60k+
Enterprise platform + implementation$80k+
Several SaaS subscriptions stacked$45k+
Custom build — own it outrightOne-time

No retainer, no hourly creep, no per-seat tax as you grow. One fixed price, source code yours.

Integrations

Connects to the tools you already run

Two-way sync with your stack — and an open API for anything else.

Google WorkspaceGoogle WorkspaceOutlookOutlookSlackSlackMicrosoft TeamsMicrosoft TeamsStripeStripePayPalPayPalQuickBooksQuickBooksXeroXeroShopifyShopifyTwilioTwilioWhatsAppWhatsAppHubSpotHubSpotSalesforceSalesforce

Keep the margin

Commission-free ordering and no per-terminal tax.

One connected system

POS, online orders, kitchen and stock in sync.

Built for your concept

Workflows shaped to your menu and service style.

Real launches

Products that shipped — and went live

The complete guide to custom restaurant / pos software

Most teams reach a point where their restaurant / pos tools stop helping and start getting in the way. The off-the-shelf product almost fits, so you build workarounds — spreadsheets on the side, manual exports between apps, a process bent to match the software instead of the other way around. Custom restaurant / pos software removes that friction by building the system around how you actually operate, with the capability of platforms like Toast, Square, Lightspeed but none of the parts that don't fit. This guide walks through when a custom build makes sense, what gets built, what it costs, and how the process works from first call to live product.

Signs you've outgrown off-the-shelf restaurant / pos software

The clearest signal is the workaround pile: a spreadsheet that lives next to the official tool, a manual export you run every week, a step your team does outside the software because the software can't handle it. Other signs are financial — the per-seat bill climbing every time you hire, paying for an expensive tier just to unlock one feature, or stacking three subscriptions that each do part of the job. And some are operational: data that doesn't reconcile across tools, reports you rebuild by hand, or a vendor roadmap that keeps moving in a direction that isn't yours. When two or three of these are true at once, the math has usually already tipped toward building.

Build vs buy: when custom makes sense

Buying makes sense when a tool maps closely to your workflow and the per-seat cost stays modest. Building makes sense when the software is core to how you run the business, when subscriptions are stacking up across a growing team, or when no product handles your process without painful compromises. The tipping point usually arrives sooner than founders expect: a custom build is a one-time investment you own, while subscriptions bill every seat, every month, indefinitely. The honest answer for most teams is a mix — keep buying the commodity tools, and build the one system that's genuinely core to how you operate.

The restaurant / pos modules that matter most

A custom restaurant / pos system is assembled from focused modules, each one shaped to your process rather than a vendor's template. For most teams the build centres on these:

  • Point of saleorder entry & modifiers, table & seat management, split / merge bills, discounts & comps, and more.
  • Online ordering & deliverybranded ordering site, pickup & delivery, menu & availability sync, commission-free direct orders, and more.
  • Kitchen & operationskitchen display system (KDS), course timing & routing, prep & ticket states, multi-station, and more.
  • Menu & inventorymenu builder & modifiers, recipe & ingredient costing, stock depletion, low-stock alerts, and more.
  • Customers & loyaltycustomer profiles, loyalty & points, gift cards, promotions & coupons, and more.
  • Reporting & multi-sitesales & labour reports, item & daypart performance, multi-location dashboards, staff & shifts, and more.

The point of building rather than buying is that these modules share one database and one set of rules. A change in one place flows everywhere, nothing needs re-keying between tools, and the reports at the end reflect reality because every number comes from the same source.

How a custom restaurant / pos build works

Every project follows the same four steps. First we plan: a short call to map your workflow and the modules you need, after which you get a fixed scope, quote and timeline within 24 hours. Then we build with AI-assisted engineering — the same senior hands that planned it write the code, moving fast without sacrificing quality, with working software in weekly review loops. Next we deploy and go live: QA, performance, security, and shipping to your own hosting. Finally you receive full code ownership — the entire source and repository, with no licence, no per-seat fee and no lock-in.

Why AI-assisted development changes the economics

Custom software used to mean a long, expensive agency engagement — which is exactly why most teams settled for off-the-shelf tools that didn't quite fit. AI-assisted engineering changes that equation. The same senior developer who scopes your build uses AI tooling to generate, test and refactor production code far faster than hand-writing every line, which compresses a project that once took six months into weeks and brings the cost down to a fraction of the old agency rate. The architecture, the security decisions and the review stay senior-led; AI accelerates the typing, not the judgement. The result is clean, documented code in a mainstream stack — not throwaway prototype work — at a price that finally makes building the obvious choice over renting.

What it costs and how long it takes

A focused first version typically ships in four to eight weeks. Pricing is fixed-scope and milestone-based, so there's no open-ended hourly meter and no surprise invoice — you approve the cost up front and pay against delivered milestones. Compared with years of per-seat SaaS for a growing team, or an enterprise platform with a heavy implementation project, a custom build is usually the cheaper path over any realistic time horizon, and you end up owning an asset rather than renting one. Run the three-to-five-year math on your current subscriptions and the comparison is rarely close.

Migrating from Toast or another tool

Switching doesn't mean starting from a blank slate. Your existing records — whether they live in Toast, Square, a spreadsheet, or a mix of both — are migrated and de-duplicated as part of the build, so you go live with your real data and history intact. Where you need to keep a system running in parallel for a while, the new software can read from and write to it during the transition. The goal is an upgrade you barely feel on day one and clearly feel by week two, not a risky rip-and-replace.

Ownership, security and your data

Security is built in from the start: encryption in transit and at rest, role-based access, audit logging, and deployment to your own hosting and database. Your data never sits inside a third-party product you can't control. And because you own the source code, any developer can maintain or extend the system later — there is no vendor that can raise the price, change the terms, or sunset a feature you depend on. That ownership is the real difference between building and renting: at the end you have an asset on your balance sheet, not a receipt.

Getting started

The first step is a free 30-minute call. We map your workflow and must-have modules, and within a day you'll have a written scope, fixed quote and timeline. If it's a fit, we begin; if not, the scope is yours to keep. Either way you leave with a clear picture of what your custom restaurant / pos software would look like — and what it would take to own it.

Questions CEOs ask

Can it replace Toast or Square?

Yes — POS, online ordering, kitchen display, table management and inventory can be built to match and tailored to your concept, with commission-free direct ordering and no per-terminal fee.

Does it run on standard hardware?

Yes — it's built to run on standard tablets and devices rather than locking you into proprietary hardware.

Can we take online orders without delivery commissions?

Yes — a branded direct-ordering site for pickup and delivery means you keep the margin, with optional hooks into delivery apps.

Does it handle multiple locations?

Yes — multi-site menus, reporting and inventory roll up into one dashboard while each location runs its own service.

How much does custom software cost, and how long does it take?

Every build is fixed-scope: after a short call you get a written quote and timeline within 24 hours, with no hourly creep. A focused first version typically ships in 4–8 weeks, with working software in weekly review loops rather than one big reveal.

Will the code quality be good if you build with AI?

Yes. AI accelerates the work; the architecture, review and decisions are senior-led. You get clean, documented, production code in a modern stack (Next.js, React, Node) — not throwaway prototype code — deployed to your own hosting.

Do we own the code, and what about maintenance?

You get the full source code, repository access and documentation. Any developer can maintain or extend it — no lock-in, no licence, no per-seat fee. I offer ongoing support if you want it, but you're never forced into a retainer.

Can you work with our existing systems and data?

Yes. New software can read from and write to tools you already run, migrate data from spreadsheets or another app, and sit alongside what you keep — so it's an upgrade, not a rip-and-replace.

How do we get started?

Book a free 30-minute call. We map your workflow and must-have modules, and within 24 hours you'll have a written scope, fixed quote and timeline. If it's a fit, we start; if not, the scope is yours to keep.

Let's scope your restaurant / pos software

A 30-minute call, a fixed quote and timeline in 24 hours, and a build you own outright.

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