Quick answer: SEO (search engine optimization) is about ranking in search results so people click through to your site. GEO (generative engine optimization) is about being named and cited when AI tools like ChatGPT, Gemini and Perplexity answer a question. They share most of their groundwork, which is why we run both together for a flat $399 a month.
The short version
SEO asks: when someone searches, does my page appear, and do they click? GEO asks: when someone asks an AI, does the answer name me, and does it cite a source that mentions me?
Where they overlap
Most of the work helps with both at once.
- Pages that answer real questions clearly and specifically.
- A site that crawlers can find, read and understand.
- Structured data that says what each page is.
- Honest, accurate information about your business across the web.
- Mentions on the sites people in your market trust.
Where they differ
SEO is measured in rankings, impressions and clicks, mostly from Search Console. GEO is measured in mentions and citations inside AI answers, which you only see by asking the questions and recording the answers. That is why we built WebValet.
GEO also leans harder on third-party sources. A search result can send someone straight to your page. An AI answer often summarizes what reviews, comparisons and directories say about you first.
Why we sell them as one plan
Running SEO and GEO as two retainers usually means two teams optimizing the same pages in different directions. One plan, one team and one monthly report keeps the work pointed the same way, for one flat price.
