Quick answer: ChatGPT SEO is the work of improving how ChatGPT describes and recommends your brand when buyers ask about your category. We do it monthly for a flat $399: we track the questions that matter, see who ChatGPT names and which sources it leans on, then improve your pages and your presence on those sources.
The question behind the question
Buyers do not type keywords into ChatGPT. They type a whole situation: the team size, the budget, the thing they hate about their current tool. The answer they get back is shaped by that situation, and it usually names a handful of brands.
So we start with questions, not keywords. Together we pick the buyer questions that really decide deals in your market, the comparisons, the alternatives, the best-for-this-situation questions, and we track those.
Where ChatGPT gets its picture of you
ChatGPT builds its sense of a brand from what has been written about it: your own pages, and the reviews, comparisons, directories and articles around them. When it searches the web for an answer, it can also cite the pages it read.
That gives us two levers. Make your own pages say what you do, for whom and at what price, so they are easy to quote. And get you into the third-party sources that the answers in your category keep coming back to.
What the monthly work looks like
Every month runs the same loop, so you can see the trend rather than a one-off snapshot.
- Track your buyer questions on ChatGPT, alongside Gemini and Perplexity, with WebValet.
- Record which brands are named and which sources are cited.
- Rewrite or add the pages that should answer those questions.
- Pitch the sources that cite competitors but not you.
- Fix anything that stops AI crawlers such as GPTBot from reading your site.
- Walk through the results on a monthly call.
Accuracy matters as much as mentions
Being named is only half of it. AI answers sometimes get prices, locations or features wrong. Watching for those errors and correcting the pages and listings they come from is part of the work, because a wrong price in an answer can cost a deal as surely as a missing name.
No guarantees, just evidence
OpenAI decides what ChatGPT says, not us. What we can show you, every month, is the evidence: the questions, the answers, the sources, and what we changed. That is a promise we can keep.
