Quick answer: Generative engine optimization (GEO) is the work of making your brand easier for AI answer engines like ChatGPT, Gemini and Perplexity to understand, trust and recommend. We do it as a monthly service for a flat $399: we track the questions your buyers ask, find the sources the answers lean on, and fix your pages and listings to match.
What GEO actually is
A search engine returns a list and lets the reader choose. An AI answer engine reads for the reader and returns a verdict. When someone asks for the best tool, the right agency or a cheaper alternative, the answer usually names a short list of brands and moves on.
GEO is everything that decides whether you are on that list. Some of it lives on your own site: pages that say plainly what you do, who it is for and what it costs. Much of it lives elsewhere: the reviews, comparisons, directories and articles that the answers read before they write.
What we do each month
GEO is not a one-off audit. Answers change, competitors publish, and sources come and go. So the work runs monthly, in the same loop every time.
- Pick the buyer questions that matter, the ones people really type into ChatGPT, Gemini and Perplexity.
- Check who those answers name and which sources they cite, using WebValet.
- Write or rewrite the pages that should answer those questions, answer first.
- Reach out to the sources that cite your competitors but not you.
- Fix the technical things that stop machines from reading your site.
- Report what changed, in plain English, on a monthly call.
Why we measure it with our own tool
We built WebValet.app because the usual SEO suites answer where you rank, not why an AI named a rival. WebValet asks the questions your buyers ask, records who gets named and which sources get cited, and turns that into a ranked list of actions.
On this plan, WebValet Pro is included and set up for you. The tool is in early access, and AI answer tracking is rolling out to Pro now. Either way, every recommendation we make shows the evidence behind it.
GEO does not replace SEO
The pages that rank well on Google and the pages AI answers lean on overlap a lot. Clear structure, fast pages, honest comparisons and real third-party mentions help with both. That is why the plan is SEO and GEO together, for one price, rather than two retainers that argue with each other.
What we will not promise
Nobody can promise that an AI will cite you, and nobody controls what Google ranks. We promise the work, the evidence and an honest monthly read of whether it is moving. If a month shows nothing moved, the report says so.
