How many pricing tiers should I have?

Three or four. Fewer forces mismatched buyers into the wrong plan; more turns the decision into research, and people who have to research a price often defer it instead.

Should I show prices at all, or use 'contact us'?

Show them unless enterprise procurement genuinely requires otherwise. Hidden pricing filters out small buyers you might have wanted and makes every enquiry start with a negotiation — which is why I publish fixed prices for every sprint.

Where should the free tier sit?

Visible but not dominant, and honest about its limits. A free tier that hides its ceiling produces signups that churn the moment they hit it, which costs more than the signup was worth.

Inspiration · Pricing

The best SaaS pricing pages

The page where most SaaS sites lose the sale. Seven that do not — with what each one does to make the right plan obvious.

By the time someone reaches your pricing page they have already decided they are interested — the page's only job is to make the right plan obvious and the next step easy. It is also the page most likely to lose them. Every screenshot here is of the live page, and the differences are structural rather than decorative: how plans are named, whether the free tier is honest about its limits, and whether the page tells you what happens when you outgrow a tier. Read them for structure, not for styling.

Linear

The most restrained page here: a single word as the heading, four columns, and no persuasion copy at all. It works because the product has already done the selling by the time you arrive.

Notion

Names plans by who they are for rather than by feature tier, and states the AI inclusion inline. The hardest pricing problem in software — a product that does everything — handled by segmenting the buyer, not the feature list.

Figma

"Pick your plan, choose your seats" — the heading admits upfront that seat count is the real decision, which is honest about a model that usually hides there.

Vercel

Leads with the anxiety rather than the plan: "scale your app, control your costs". For usage-based pricing, addressing the fear of an unpredictable bill is the conversion work.

Slack

Frames the choice as "a paid plan built for businesses", pushing past the free tier immediately. Assertive, and appropriate for a product whose free plan is genuinely usable forever.

Basecamp

The outlier and the most interesting page here: "no per-user fees, everyone's included". The pricing model itself is the differentiator, so the page argues about the model rather than the tiers.

Webflow

Has the hardest job on this list — site plans and workspace plans are separate purchases — and solves it by splitting the page rather than merging them into one confusing table.

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Common questions

Questions, answered

Plans named after who they are for, a visible difference between tiers rather than a repeated feature list, the total cost including anything conditional, and one obvious action per plan. Ambiguity at this stage is expensive because the visitor has already decided to buy something.

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