Quick answer: A website redesign service replaces your site's structure and design on the same domain. For a site of up to about 25 pages, I do it for $1,999, fixed, in 14 days. The launch is built to protect your rankings: every old URL gets a redirect, and your old site stays live until you sign off on the new one.
Redesign, restyle or rebuild: which one your site actually needs
"Redesign" gets used for three different jobs. They carry different costs and different risks, so it's worth naming the one you need before anyone quotes you.
| Compare | Restyle | Redesign | Rebuild or migration |
|---|---|---|---|
| What it is | Same pages and structure, new look | New structure and design, same domain | New platform, often 25+ pages moved |
| Signs you need it | The site works, but it looks dated next to your product | Visitors can't find what they came for, and the site describes the company you were two years ago | Your team can't edit it, the platform blocks what you need, or the site has grown past what anyone can manage |
| What changes | Colors, type, imagery, components | Navigation, page structure, copy where it's unclear, design | Everything above, plus the platform, the CMS and how content moves across |
| Risk to rankings | Low, since URLs usually stay the same | Medium, because URLs change and need redirects | Highest, because many URLs move at once |
| Who it fits | A young company with a clear site that has aged badly | Most companies with a working business and an old site | Large sites, or teams leaving a platform for good |
A request for a restyle can turn out to need a redesign: the look is often the symptom, and the structure the cause. The first two days of my process are there to tell the difference.
What's included in a website redesign
Here's what the redesign covers:
- A read of your current site. What it gets right, what it's costing you, and which pages bring in the traffic worth protecting.
- Every page redesigned around your real content. No lorem ipsum, so the design is tested against the words and images you'll actually publish.
- Copy fixed where it's unclear. Lines that already work stay as they are.
- A rebuild in Framer. Your team can edit it after launch, using a component set that keeps new pages consistent.
- Analytics, forms and integrations carried across. Your reporting doesn't reset on launch day.
- A redirect from every old URL, mapped before launch.
- 30 days of support after launch, included in the price.
The day-by-day schedule is on the 14-day website redesign sprint page.
How a redesign keeps your Google rankings
Broken URLs are a ranking risk you can plan out of a redesign. A page that earned links and traffic for years shouldn't turn into a 404 overnight. Google's guidance on site moves with URL changes and its notes on redirects cover the core steps: map every old URL to a new one, use permanent server-side redirects, and submit the new sitemap in Search Console. This is the checklist I work from:
- Crawl the live site and list every URL, including old blog posts and pages nobody remembers making.
- Decide, page by page, whether to keep, merge or retire.
- 301-redirect each old URL to its closest new page, not to the homepage.
- Keep titles and H1s on pages that earn traffic, unless there's a clear reason to change them.
- Keep the old site live until you sign off on the new one.
- Submit the new sitemap in Search Console at launch, then watch Search Console for 404s and crawl errors for 30 days.
No one can promise that rankings hold or rise after a redesign, because Google decides that, not your designer. What I can do is build the launch to protect what you've earned, and make sure every step on that list is done before the switch.
What a website redesign costs
There's one number, agreed before work starts. There's no hourly rate and no meter running while you give feedback (why there's no hourly rate).
- A site of up to about 25 pages costs $1,999, fixed, and goes live in 14 days. That's the Ship It Live redesign sprint, with no hourly billing and no overage.
- A single landing page costs $700. That's my landing page price, for when one page is the problem rather than the whole site. See fixed prices and landing page design.
- Larger sites and platform migrations are scoped separately. Send me the URL and you'll have a fixed quote within 24 hours.
- Ongoing design and build work after launch costs $2,500 a month, and you can pause or cancel monthly.
Want a rough number first? Estimate your redesign cost.
Why the new site is built in Framer
A redesign that only a developer can update starts going out of date on launch day. I build redesigned sites in Framer so the people who own the message can change it themselves. Your marketing lead can fix a headline, add a page or publish a changelog post in an afternoon, without joining a queue. Framer also gives you real animation and a CMS for your blog. Speed is worth checking on any platform: Google's Core Web Vitals measure loading, interactivity and visual stability.
I hold Contra's Framer Expert badge. If your new design already exists in Figma, I can move a Figma design into Framer. For the full service, see Framer design and development.
If you're on a builder now and deciding whether to stay, these comparisons lay out the tradeoffs: Framer vs Webflow, Wix vs Squarespace, or all 53 tool comparisons. Each of these tools is a good fit for some teams. The right one is whichever your team will actually keep updating.
When a redesign is the wrong call
Sometimes a redesign isn't the fix, and it's cheaper to find that out before the design starts than after launch.
- The offer is the problem, not the design. If visitors understand you and still don't buy, new visuals won't change that. Fix the pricing, positioning or proof first. What makes a good landing page experience is a useful check before you spend anything.
- The site has more than about 25 pages. That's a migration project, and it gets its own scope, price and date rather than being squeezed into 14 days.
- Nobody agrees on what's wrong. "Make it look better" isn't a brief. The read of your current site comes first, and sometimes it shows that the design was never the issue.
- You need a brand-new site, not a replacement. If there's nothing live worth protecting yet, start with website design for a new site or SaaS website design.
A redesign in practice: EagleRider
EagleRider is a motorcycle rental and tour company, and its booking flow had grown over a decade into a patchwork of legacy templates. In 2024 I redesigned the experience around one question: how fast can a rider get from inspiration to a confirmed bike? That meant UX research, a new design system that replaced the old templates, and a shorter path to checkout. Read EagleRider's website redesign, or browse all case studies.
Website redesign questions
What do website redesign services include?
A read of your current site, every page redesigned against your real content, copy fixed where it's unclear, a rebuild in Framer your team can edit, analytics and forms carried over, a redirect from every old URL, and 30 days of support after launch.
How much does a website redesign cost?
For a site of up to about 25 pages, it's $1,999, fixed before work starts, and live in 14 days. Larger sites and platform migrations are scoped separately, with a fixed quote within 24 hours. There's never an hourly invoice, and there's no overage.
Will a redesign hurt my Google rankings?
It can if old URLs break. Every existing URL is mapped and 301-redirected to its closest new page, titles on pages that earn traffic are kept, and the old site stays live until you approve the new one. Google's site-move guidance also recommends mapping old URLs to new ones and using permanent redirects.
How long does a website redesign take?
For a site of up to about 25 pages, it takes 14 days: two days reading what you have, five designing, four building, and three for redirects and launch. Bigger sites take longer, and each gets its own quote and date before anything starts.
Should I redesign or rebuild my website?
Redesign when the structure is sound but the site looks and reads years behind the product. Rebuild when your team can't edit it, the platform blocks you, or you have more than about 25 pages to migrate. The first two days of a redesign answer this.
Can my team edit the site after the redesign?
Yes. The new site is built in Framer with a reusable component set, so your team can change copy, add pages and publish blog posts without a developer. You also get 30 days of support after launch, so questions in the first weeks have someone to answer them.
Not sure which one you need?
Send me your current URL and I'll tell you whether it needs a restyle, a redesign or a rebuild.
