Travel & Mobility — 2024
EagleRider Website Redesign
Redesigning the booking experience for the world's largest motorcycle rental and tour company.
01
The challenge
EagleRider's booking flow had grown over a decade into a maze of legacy templates. Riders were dropping off before checkout, and the brand felt dated next to modern travel products.
02
The approach
I rebuilt the experience around a single question — how fast can a rider get from inspiration to a confirmed bike? A new design system, a compressed booking funnel, and route storytelling that sells the ride, not just the rental.
03
The result
A modern, conversion-aware booking experience with a reusable design system the internal team now ships with — fewer steps to checkout and a brand that finally matches the open road.
Inside the project
EagleRider sits in a category where the product is an experience, not a spec sheet, so the redesign had to sell the feeling of the open road before it sold a booking. The previous site buried that emotion under cluttered navigation and inconsistent templates, making a premium brand feel ordinary. The work started by simplifying the structure around the few things a rider actually wants: where to go, what to ride, and how to book.
From there it became an art-direction problem as much as a UX one. Strong imagery, a confident type system, and generous space let the bikes and destinations carry the page, while the booking path was streamlined so intent never had to fight the interface. Every layout was designed responsive-first, because a large share of travel research happens on a phone.
Consistency was the quiet win. By replacing a patchwork of templates with a coherent system of components, the whole site started to feel like one brand rather than several, which is what lets a premium experience read as premium online. The result is a site that matches the quality of the real-world product, guiding riders from inspiration to booking without the friction and visual noise that held the old experience back.
From the project
