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Webflow vs Squarespace
Webflow vs Squarespace: custom design or all-in-one templates?
Webflow gives designers precise control and a strong CMS. Squarespace gives small businesses templates with commerce and scheduling built in. Prices as of late October 2026.
Updated October 2026 · Written by Shaheer Malik, who builds custom sites in Webflow and Framer
Quick answer
Squarespace is the quicker all-in-one: templates, a store and scheduling, from $12 a month billed yearly. Webflow gives designers precise control and a stronger CMS, $25 a month for a CMS site billed yearly. Choose Squarespace for a tidy small-business site fast; choose Webflow when the design and content structure have to be custom.
Webflow and Squarespace both build and host sites without code, but for different people. Squarespace is template-led and bundles commerce, scheduling and email for small businesses. Webflow is a designer's tool: layouts, interactions and content structure are built exactly as you want them.
When I checked, Squarespace was $12 a month on Basic, $17 on Core and $25 on Advanced, billed yearly (28 October 2026), and Webflow was $15 on Basic without a CMS and $25 on Premium with it, billed yearly (29 October 2026).
| Dimension |  Webflow |  Squarespace |
|---|---|---|
| Design freedom | Precise, layout by layout | Template-led sections |
| Speed to a finished site | Slower; a design job | Fast from a template |
| Price, billed yearly | Basic $15 (no CMS), Premium $25 (CMS) | Basic $12, Core $17, Advanced $25 |
| CMS | Custom collections with reference fields | Blog, portfolio, events and store pages |
| Selling | Ecommerce plans from $29 a month | Built in; 2% store fee on Basic, none from Core |
| Custom code | Code components on Premium, embeds | CSS and JavaScript from Core |
| Redirects | Wildcards with capture groups; CSV import and export | URL mappings, about 2,500 lines |
| Getting content out | CMS collections export as CSV | Part of the site, as a WordPress-format XML file |
| Best for | Custom marketing and content sites | Small-business sites with a store or bookings |
Choose Webflow if…
- The site needs a custom design, not a template
- Your content has structure: case studies, team, resources
- A designer or agency will build it
- You expect the site to grow into dozens of pages
Choose Squarespace if…
- You want a good-looking site this week, from a template
- You need a store, bookings or email in the same subscription
- You will build and edit it yourself
- Custom design is not a priority
The honest verdict
Squarespace is the better buy for a small business that wants a tidy site, a few products or bookings, and no designer. Webflow is the better buy when the site is part of how you win business and has to look and be structured like you, not like a template.
If you are torn, look at content. A site that will grow into many structured pages fits Webflow's CMS; a site that will stay at a handful of pages fits Squarespace. I build custom sites, so if you need one, I usually suggest Framer or Webflow over a template.
Leaving Squarespace? Squarespace to Framer shows what exports and what is rebuilt.
Common questions
Webflow vs Squarespace, answered
For custom design and structured content, yes. Squarespace wins on speed from a template and on built-in commerce and scheduling for small businesses.
Squarespace, slightly. Billed yearly, Squarespace was $12 to $25 a month (28 October 2026) and Webflow $15 without a CMS or $25 with it (29 October 2026). The bigger cost difference is build time: Webflow sites are usually designed by someone.
Yes, mostly as a rebuild. Squarespace exports only part of a site, as a WordPress-format XML file, so pages are rebuilt and every old URL is redirected.
Both cover the basics. Webflow gives more control over structure and redirects, including wildcard rules; Squarespace's URL mappings handle about 2,500 lines.
Squarespace. Webflow's power comes from thinking like a designer, which takes longer to learn.
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