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Framer vs HubSpot
Framer vs HubSpot CMS: where should your website live?
Framer is a design-first website builder. HubSpot's Content Hub is a CMS inside a CRM and marketing suite. Prices as of 29 October 2026.
Updated October 2026 · Written by Shaheer Malik, who builds marketing sites in Framer
Quick answer
Framer is a website builder with design control and motion, from $10 a month billed yearly. HubSpot Content Hub is a CMS tied into HubSpot's CRM, free for up to 2 users and from $450 a month on Professional. Many teams build the site in Framer and keep HubSpot as the CRM, embedding HubSpot forms in the Framer site.
Framer and HubSpot are not quite the same kind of tool. Framer builds and hosts websites, with design freedom and built-in motion. HubSpot's Content Hub is a CMS that lives inside HubSpot's CRM and marketing suite, so pages, forms, contacts and email sit in one system.
When I checked on 29 October 2026, Content Hub was free for up to 2 users, Starter started at $20 a seat a month (shown at $7 in a limited-time offer), Professional from $450 a month with 3 core seats, and Enterprise from $1,500 a month with 5. Framer was $10 a month on Basic and $30 on Pro, billed yearly.
| Dimension |  Framer |  HubSpot |
|---|---|---|
| What it is | Website builder with hosting | CMS inside a CRM and marketing suite |
| Design freedom | Open canvas, built-in motion | Themes and modules |
| Entry price | Basic $10 a month billed yearly | Free for up to 2 users; Starter from $20 a seat |
| Mid-market price | Pro $30 a month billed yearly | Professional from $450 a month, 3 core seats |
| CRM and contacts | None; connect one | Built in |
| Forms into your CRM | HubSpot forms embed with Framer's HubSpot component | Native |
| Email marketing and automation | Not included | Part of the wider HubSpot suite |
| Editing for marketers | Visual, on the page | Drag-and-drop within the theme |
| Best for | A distinctive marketing site | Teams that run everything inside HubSpot |
Choose Framer if…
- The site has to look and move like your brand, not a theme
- You want a low, predictable website bill
- HubSpot is your CRM, but the site does not need to live in it
- Designers should own the site
Choose HubSpot Content Hub if…
- Your marketing already runs in HubSpot and you want one system
- Personalised pages based on CRM data matter to you
- Your team is trained on HubSpot and wants one login
- The budget covers Professional for the features you need
The honest verdict
If HubSpot is your CRM, you do not have to host the website there. The common setup is a Framer site for design and speed of change, with HubSpot forms embedded so every lead still lands in the CRM. You keep HubSpot for what it is best at and pay Framer's plan for the site.
Content Hub earns its price when the site is part of HubSpot's machinery: smart content driven by CRM data, and campaigns where pages, emails and contacts are managed together. If you are not using those, you are paying for them.
Moving an existing site off HubSpot? The redirect map guide covers keeping your rankings.
Common questions
Framer vs HubSpot, answered
Yes. Framer's help explains embedding a HubSpot form with its HubSpot component, using your portal ID and form ID, so submissions go straight into HubSpot. HubSpot tracking can be added to the site as well.
As of 29 October 2026, Content Hub was free for up to 2 users, Starter from $20 a seat a month (shown at $7 in a limited-time offer), Professional from $450 a month with 3 core seats, and Enterprise from $1,500 a month with 5.
For the website alone, usually. Framer Pro was $30 a month billed yearly. HubSpot's free and Starter tiers cost less, but the features that make Content Hub worth it sit on Professional, from $450 a month.
If the site is the only reason you pay for Content Hub and you do not use its CRM-driven features, a Framer site with HubSpot forms usually costs less and is easier to design. Every old URL needs a permanent redirect.
Both handle titles, descriptions, sitemaps and redirects (Framer's on Pro). Rankings depend far more on content and page speed than on the platform.
Work with me
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