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Webflow vs Shopify
Webflow vs Shopify: design-led site or commerce platform?
Webflow is a design-led builder with an ecommerce add-on. Shopify is a commerce platform first. Prices as of 29 October 2026, in US dollars.
Updated October 2026 · Written by Shaheer Malik, who designs Webflow sites and Shopify stores
Quick answer
Shopify is built for selling: unlimited products from $22 a month billed yearly, a large app store and its own checkout. Webflow Ecommerce suits small, design-led stores, from $29 a month for 500 items with a 2% transaction fee. Choose Shopify when selling is the business; choose Webflow when the brand site comes first and the catalogue is small.
Webflow and Shopify overlap only at the edges. Webflow is a visual website builder that added ecommerce plans; it gives designers precise control over every page. Shopify is a commerce platform that also builds storefronts; it gives merchants inventory, payments, shipping and thousands of apps.
When I checked on 29 October 2026, Webflow's Ecommerce plans were Standard at $29 a month for 500 items with a 2% transaction fee, Plus at $74 for 5,000 items and Advanced at $212 for 15,000, both without the fee, all billed yearly. Shopify, in the US, was Basic at $22 a month billed yearly ($25 monthly), Grow at $58, Advanced at $359, and Plus from $2,300.
| Dimension |  Webflow |  Shopify |
|---|---|---|
| What it is | Website builder with ecommerce plans | Commerce platform with a storefront |
| Entry price for a store | Standard $29 a month billed yearly | Basic $22 a month billed yearly |
| Products | 500, 5,000 or 15,000 items by plan | Unlimited from Basic |
| Platform transaction fee | 2% on Standard, 0% on Plus and Advanced | Depends on plan and payment provider |
| Design control | Precise, page by page | Themes, plus code for custom work |
| Apps and integrations | Webflow apps marketplace | The Shopify App Store |
| Selling beyond the site | The website | Social, marketplaces, point of sale, AI chats |
| Content and blog | Strong CMS | Basic blog |
| Best for | Brand-led sites with a small catalogue | Stores where selling is the business |
Choose Webflow if…
- The brand site and content matter more than the store
- You sell a small catalogue, within Webflow's item limits
- Designers need full control of every product page
- You already run your marketing site on Webflow
Choose Shopify if…
- Selling is the core of the business
- The catalogue is large or growing
- You sell in person, on social or on marketplaces too
- You need apps for subscriptions, reviews or fulfilment
The honest verdict
If you are a store, use Shopify. Unlimited products from its cheapest plan, its checkout and its app store are hard to match, and Webflow's item caps and 2% fee on Standard show where Webflow's priorities lie.
If you are a brand that also sells a few things, Webflow keeps the site and the shop in one design. Some teams split it: the marketing site on Webflow and the store on Shopify, linked from the navigation, so each tool does what it is best at.
Store design comes first? See Shopify design.
Common questions
Webflow vs Shopify, answered
For most stores, yes. Shopify allows unlimited products from its Basic plan, has its own checkout and a large app store. Webflow Ecommerce fits small, design-led catalogues.
As of 29 October 2026, billed yearly: Standard $29 a month for 500 items with a 2% transaction fee, Plus $74 for 5,000 items and Advanced $212 for 15,000, with no Webflow transaction fee on those two.
In the US on 29 October 2026: Basic $22 a month billed yearly or $25 monthly, Grow $58 and Advanced $359 billed yearly, and Plus from $2,300 a month.
Yes. A common setup is the marketing site on Webflow and the store on Shopify, linked from the main navigation, so content and commerce each sit on the tool built for them.
Both handle the basics. Webflow's CMS makes content-heavy marketing easier; Shopify's strength is product and collection pages. Content and speed decide rankings more than the platform.
Work with me
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