Pricing page
The page that shows what a product costs and helps a buyer choose a plan.
A pricing page lays out a product's plans, what each includes and what each costs, so a buyer can pick one without talking to sales. For SaaS companies it is often one of the most visited pages on the site and one of the closest to a purchase.
Good pricing pages make the choice easy: few plans, a clear recommended option, plain names for features, the billing period stated, and answers to the questions that stop people buying, such as cancellation, refunds and what happens at the limit.
Key characteristics
- Shows plans, inclusions and prices side by side.
- Highlights the plan most buyers should pick.
- States the billing period and any limits.
- Answers buying objections in an FAQ.
Example
A SaaS company cuts its pricing page from five plans to three, labels the middle one as most popular and adds an FAQ about cancelling, and more visitors start trials.
Frequently asked questions
Should you publish prices?
Usually yes. Buyers who see a price can qualify themselves; hiding it pushes everyone into a sales call, which many will not book.
How many plans should a pricing page have?
Often three: few enough to compare at a glance, with one clearly recommended.
Related terms