White-Label Framer Development: A Guide for Agencies

White-label Framer development means an outside Framer specialist designs and builds a website that your agency sells under its own brand. Your client sees your agency. The specialist is not credited and usually works under an NDA.

Disclosure: I build Framer sites white-label for agencies, so I have a stake in this topic. The only price quoted below is my own. The advice applies whoever you hire.

This guide is for owners of marketing, SEO, PPC and branding agencies whose clients ask for a website and who do not have a Framer builder on the team.

Why do agencies white-label Framer builds?

• The client asked for a site, and the agency sells something else. Turning the work away sends the client to a competitor who does both.
• Demand is uneven. A few sites a year do not justify a full-time hire.
• The team builds on another platform. A client or a brief specifies Framer, and learning it on a live project is a risk.

What should you agree in writing?

Term	What to settle
Confidentiality	An NDA signed before the brief is shared. No portfolio use without written consent.
Client contact	All communication through the agency unless you decide otherwise.
Cost	A fixed price per site, so you know your cost before you quote your client.
Delivery	A date, and what it depends on, usually content arriving on time.
Revisions	How many rounds, so your promise to the client matches the builder's promise to you.
Ownership	Whose Framer account the project is built in, and who holds the files.
After launch	How long fixes are covered, and what later changes cost.

The row agencies skip most often is revisions. If you promise a client unlimited changes and your builder has agreed to two rounds, the difference comes out of your margin.

How should you brief a white-label builder?

A brief that can be built from without a call contains:

1. The client's business in two sentences, and who the site is for.
2. The page list.
3. Final text for each page, or a date when it will arrive.
4. Logo, colours, fonts and any existing brand guide.
5. Two or three sites the client likes, with what they like about each.
6. The one action the site should produce: a call, a form, a booking.
7. The current site's address, if there is one, so redirects can be planned.

Content is the usual cause of a late site. Agree with your client when the text is due before you agree a launch date with anyone.

How should you price it to your client?

That is your decision, and it should reflect what you add: the client relationship, the strategy, the copy, the project management and the accountability. A fixed cost from your builder is what makes this simple. You know your cost on the day you write the proposal, and it does not change if the build runs long.

With an hourly builder you are quoting a fixed price to your client against a cost that can move. I cover that mismatch in hourly vs fixed-price web design.

Who should own the Framer project?

Build it where it will live. If the client will own the site, it is built in the client's Framer account, with the agency and builder invited as collaborators. If the agency hosts client sites, it is built in the agency's account. Either way nothing has to be transferred after launch, and the Framer subscription is billed to whoever owns the account. See Framer pricing explained for how the plans work.

What should you check in a pilot?

Run one paid pilot on a real project before you commit to more. Judge four things:

• Design quality. Would you put your agency's name on it without changes?
• Communication. Did updates arrive without chasing?
• Feedback. Were your comments applied accurately the first time?
• The date. Did it launch when promised?

How I work with agencies

I build Framer sites white-label for a fixed $1,500 per site of up to five pages, delivered in 14 days under your brand. I sign your NDA before the brief, work through you, and do not contact your client unless you ask me to. The full arrangement is on the white-label page, where you can also book a partner call.