Product
Activation
The moment a new user first experiences a product's core value.
Activation is the point at which a new user reaches the core value of a product — the 'aha' moment, like sending a first message or publishing a first page. It's a leading indicator of retention and one of the highest-leverage metrics to design for.
Improving activation usually means removing steps, clarifying the path, and designing onboarding around that single decisive moment.
Related terms
Need this done, not just defined?
I design and build it — Framer sites, product UI/UX, and more.