Product
North Star Metric
The single metric that best captures the value a product delivers.
A north star metric is the one number that best represents the core value a product delivers to users — and that, when it grows, the business grows with it. It aligns teams around outcomes rather than vanity metrics.
Choosing the right north star (e.g. weekly active teams, nights booked) focuses design and product decisions on genuine value, not just signups.
Related terms
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