UI
Visual Hierarchy
Arranging elements so the eye is guided to what matters most.
Visual hierarchy is the deliberate ordering of elements — through size, weight, colour, contrast, and spacing — so users instantly grasp what's most important and where to look next. It turns a flat screen into a guided experience.
Strong hierarchy reduces cognitive load and improves conversion by making the primary action and key information unmistakable.
Need this done, not just defined?
I design and build it — Framer sites, product UI/UX, and more.