UX
Information Architecture (IA)
How content and features are organised, structured, and labelled.
Information architecture is the structural design of a product's content and navigation — how things are grouped, labelled, and connected so users can find what they need. Good IA reflects how users think, not how the company is organised internally.
Strong IA underpins navigation, search, and URL structure, and is foundational to both usability and SEO.
Need this done, not just defined?
I design and build it — Framer sites, product UI/UX, and more.