How to Migrate from WordPress or Webflow to Framer (2026)

Moving to Framer can make your site faster to change, easier for your team to edit and simpler to run. The risk is the move itself: a migration that changes URLs without a plan can throw away years of search traffic.

This guide walks through the whole move, step by step, from listing your old URLs to the first weeks after launch. It is written for WordPress and Webflow, the two moves I am asked about most, with notes for Squarespace and Wix. Platform facts were checked on 28 and 29 October 2026.

If you would rather have it done, I move sites to Framer for a fixed $1,999 in 14 days. Details are on the migrations page.

Why people move to Framer

Most migrations happen for the same few reasons. See if they match yours.

Reason	What Framer changes
Plugin and update overhead	Framer hosts and runs the site, so there is nothing to patch
Hard to edit	Visual editing on the page, with content-only editor seats for the team
Dated design	A rebuild on an open canvas, with scroll and hover effects built in
Slow changes	Marketing can publish without waiting for a developer
Risky edits	A staging environment and branches with previews on the Pro plan

Should you migrate?

Framer suits marketing sites, portfolios, blogs and content sites that a team wants to edit without a developer. If that describes your site, a move usually pays off.

Think twice in these cases:

• A large online store. Framer is not built for a big catalogue. Selling at scale needs a platform made for it.
• Member logins or real application logic. If people sign in, store data or run workflows, the site is an application and belongs in code. Framer vs Next.js covers that choice.
• A plugin you cannot live without. List what each plugin does before you commit, and find the Framer feature, embed or service that replaces it.
• A very large CMS. Framer Pro holds 10 CMS collections and 2,500 items, and add-ons raise that to 40 collections and 40,000 items. Anything bigger needs planning first.

Still deciding between builders? Framer vs Webflow compares the two most teams weigh.

What each platform lets you export

This decides how much of the move is an import and how much is a rebuild.

Moving from	What exports	In practice
WordPress	Most of it	Tools → Export gives a WXR (XML) file with posts, pages, custom post types, categories and tags
Webflow	The CMS	Each collection exports as CSV; pages are rebuilt
Squarespace	Part of it	Layout pages, one blog and basic blocks, as a WordPress-format XML file
Wix	Very little	CMS collections export as CSV; Wix says sites cannot be transferred and blog posts cannot be exported

Page designs never come across from any platform. Every page is rebuilt in Framer, which is also the moment to fix what was wrong with them.

Before you start: the checklist

Preparation is what protects your rankings. Do all of this before any design work.

• List every URL. Combine the sitemap, analytics, Google Search Console and a CMS export. Google's site move guide also suggests server logs if you have them.
• Rank pages by traffic and links. The pages at the top are the ones you cannot afford to get wrong.
• Record titles, descriptions and headings for every page that earns traffic.
• Export your existing redirects. Old redirects need to keep working after the move.
• List forms, embeds and tracking tags, and where each one sends its data.
• Plan for Framer Pro. Framer's own migration guide says the Basic plan does not include site redirects, and redirects are what keep rankings.

Step by step migration

Work through these in order. Do not switch your domain until the last step.

1. Rebuild the design in Framer

Recreate each page natively in Framer rather than copying it pixel for pixel. Framer's HTML to Framer Chrome extension can copy sections from the live site as a starting point, which helps with long pages. Build a small set of components first (header, footer, buttons, cards) so every page stays consistent. My Framer build guide covers the basics.

2. Move your content into the CMS

Set up a Framer CMS collection for each type of content, with fields that match the old ones.

• From WordPress: convert the WXR export to CSV, strip shortcodes and page-builder markup, then import posts into a collection. Categories and tags become fields or a collection of their own.
• From Webflow: export each collection as CSV and import it into a matching Framer collection, referenced collections first, then the ones that point to them.

Import a few representative items first and check them on the page before bringing in the rest. Re-upload images with their alt text.

3. Map your redirects

Every old URL gets one of three decisions: keep the same address, redirect to a new one, or let it go. On Framer Pro, redirects live under Site Settings → Hosting → Redirects. A * wildcard matches a whole folder, and :1, :2 reuse matched parts in the new address, so a pattern such as every old blog post can often move in one rule. Framer's plugin reference names a maximum of 2,500 redirects.

Write specific rules before general ones, point each old URL straight at its final page, and never send everything to the homepage: Google says that can be treated as a soft 404. The full method is in the redirect map guide.

4. Match your SEO basics

Recreate titles, meta descriptions, headings and alt text on the new pages, at least as good as the old ones. Keep your most important pages on the same URLs where Framer allows it. Each new page should name itself as canonical, not an old address.

5. Test everything

Framer Pro includes a staging environment, so the whole site can be checked before it replaces the old one. Go through every page on desktop and phone, submit every form, and test every row of the redirect map: each old URL should answer with a permanent redirect to a page that loads, in one hop.

6. Switch your domain and go live

Point your domain at Framer and publish. Keep the old site and its hosting until the redirects have been tested on the live domain. Then submit the new sitemap in Search Console and remove the old one.

After the move: the first weeks

• Expect some movement. Google says rankings fluctuate during a move and that most pages of a small or medium site move within a few weeks.
• Watch Search Console for new 404s and fix each with a redirect.
• Update internal links in menus and content so they point straight at the new addresses.
• Keep the redirects. Google advises generally at least a year, and suggests keeping them indefinitely for people with old links.
• Change of Address only if the domain changes. Google's tool is for moves between domains, not platform switches on the same domain.

Once the site is live, the free AI visibility score checks whether AI assistants can still read it.

Notes for WordPress sites

WordPress post addresses follow the permalink setting: Plain (?p=123, the default on a new install), dated paths such as /2024/05/28/post-name/, or /post-name/. Category and tag archives sit under /category/ and /tag/ by default. Each pattern needs a decision in the redirect map.

Plugins do not come across. List what each one does: SEO plugins are replaced by Framer's built-in page settings, redirect plugins by Framer Pro's redirects, and form plugins by Framer forms or the tool you already use. Decide before the move whether to keep comments; many marketing sites drop them. More detail is on WordPress to Framer.

Notes for Webflow sites

Webflow serves collection items under each collection's URL, such as /post/your-post. If the Framer collection keeps the same path, item addresses do not change at all. If it moves, one wildcard redirect covers the whole collection.

Export Webflow's existing redirects before the move (Site settings → Publishing → 301 redirects has an export to CSV) and recreate them, so links redirected once keep working. Interactions do not export and are rebuilt with Framer's own effects. More detail is on Webflow to Framer.

Coming from Squarespace or Wix

Both moves are mostly rebuilds. Squarespace exports only layout pages, one blog and basic blocks, and its image and file URLs cannot be redirected, so linked PDFs need new homes. Wix says its sites cannot be transferred and its blog posts cannot be exported, so posts are copied across. Details are on Squarespace to Framer and Wix to Framer.

What a migration costs

Item	Cost	Notes
Framer Pro	$30 a month billed yearly, or $45 monthly	Needed for redirects; checked 29 October 2026
Doing it yourself	Your time	Most of it goes on the rebuild, the redirect map and testing
Having it done	$1,999 fixed, 14 days	Up to about 25 pages on my website redesign sprint
Your old platform	Until the switch	Keep it until the redirects have been checked on the live domain

Framer's pricing in full is in Framer pricing explained.

Common mistakes to avoid

Mistake	Do this instead
Skipping redirects	Redirect every changed URL, from a written map
Changing all URLs needlessly	Keep important URLs the same
Redirecting everything to the homepage	Send each page to its closest equivalent, or let it go
Temporary redirects	Use permanent ones; Google treats 301 and 308 as permanent
Losing titles and meta	Recreate SEO basics on every page
Switching the domain too early	Test on staging, then go live last
Cancelling the old site at launch	Keep it until every redirect is tested
Not watching Search Console	Check it weekly for the first month

Want it done without losing rankings?

I move WordPress, Webflow, Squarespace and Wix sites to Framer for a fixed $1,999 in 14 days, with every old URL mapped before any design work and the old site live until you approve the new one. See migrations, the redirect map guide, or get a fixed quote.