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17 Top User Experience Design Developments for 2023

Design plays a massive role in forming first impressions, with 94% being design-related. This means that, regardless of how valuable a product or website is, it can still fail if it has a poor or outdated design. By closely monitoring UX design trends and incorporating them into our products, we can provide the best user experience and turn first-time visitors into loyal customers.

For 2023, we've compiled the latest UX design trends to ensure your design is attractive, modern, and tidy.

The customer's view of your brand can be transformed through User experience design. It is a significant factor in the elevation of website traffic and conversions.

Achieving a great user experience for the web, apps, and products necessitates using key UX elements and staying up-to-date with the latest trends. A seasoned and knowledgeable UX Design Agency can help you capitalize on these UX design trends. Let's look at the modern UX trends likely to become prevalent soon.

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1. Animations with Human Characteristics

Animations that possess human characteristics are known as anthropomorphic animations.

Incorporating animation into UX design is nothing novel. However, current trends are causing these animations to become more lifelike and compelling. Anthropomorphism is a trend that is expected to surge in popularity during 2023, and it is making a significant impact on the UX design space.

UX Designers can utilize anthropomorphism to give life to abstract shapes by attributing human emotions, characteristics, and intentions to them. This allows them to create likable animated characters that simulate human-like movements.

People tend to be drawn to items that look and act like them. Consequently, they form stronger connections with anthropomorphic animations. This leads to more involvement and a more compelling user experience.

2. Login without Passwords

No passwords are needed to access this method of logging in.

A survey of 2005 Americans conducted by LastPass in 2021 revealed that many individuals feel more confused than secure regarding passwords.

The survey outcomes showed that the majority (57%) of participants tend to forget their passwords as soon as they reset them. Additionally, 65% of respondents felt the need to jot down their password to avoid forgetting it.

Addressing customers' difficulty forgetting a password is a significant concern that needs to be considered.

The issue lies in the protocols governing the creation of passwords, which demand that special characters, numbers, and both upper and lower case letters are included. This is done to ensure security, yet unfortunately, this makes passwords more complicated and causes people to have to reset them often.

One way to do it is to use "passwordless" logins, such as logging in through Google, social media accounts, fingerprints, iris scans, or phone unlock patterns.

A trend in UX Design that many large companies are adopting is on the rise.

The concept of login forms other than passwords was expected in 2016. However, it has been increasing in popularity over time. This will eventually replace passwords as the primary login form within the next six years.

Microsoft has been trying to do away with passwords as part of Windows 10. The Version 2004 of Windows 10, has implemented "Windows 10 Hello," a biometric system for logging in. Once activated, users can log in with their fingerprints, iris scan, face scan, or a pattern. PCs can use Windows Hello face authentication, fingerprints, or a PIN code for sign-in.

3. Education

Individual learning can be referred to as personal education. This type of understanding benefits students who want to further their knowledge of a particular subject. It allows for more personalized instruction tailored to an individual's needs and interests.

The era of the internet has dramatically blessed enthusiasts of learning. As opposed to being restricted to learning within the boundaries of a classroom, individuals keen to advance their knowledge or explore a new field of study can easily access these resources online. Thus, the concept of online learning has become a widely accepted trend.

Nevertheless, with virtual coursework, the responsibility of completion lies solely in the hands of the student. Ultimately, it is up to them to stay motivated and get their assignments in on time.

UX, however, is shifting the environment. Through remote feedback, psychological exams, matchmaking technology, and scheduling applications, learners are kept engaged for a prolonged period. They can even trace their development, create ambitions, and gain insight from missteps.

It is projected that individual learning will become more accessible in 2023. This will create an interactive learning experience that can substitute for the traditional lecture hall environment.

4. User Experience Writing

UX Writing covers the text elements of a user interface that guide users through the product or service. It can include short messages, labels, or prompts and works with the visual design to create a cohesive user experience.

No longer is there any positive effect of using embellished language; it simply adds unneeded bulk.

The desire to receive pertinent data that is useful is a factor that motivates customers to become more involved and will result in successful conversions.

Creating Microcopy, or UX writing is a specialized skill that requires constructing succinct phrases to help users comprehend where they are, what needs to be done, interpret the brand's tale, and how the brand can be of assistance. The aim is to express ideas with fewer words while still having a powerful effect.

Establishing a recognizable brand and an extraordinary user experience can be achieved through adequately crafted microscopy, which has been known to boost conversions by 14.79% to 166.66%. -- Joshua Porter, Creator of Microcopy

Google noted that their users were more likely to browse hotel rooms without any intention of booking one immediately. As a result, they altered their phrase "Book a room"--which was not sympathetic-- to "Check availability"--more fitting for the given situation--and this amendment raised the engagement rate by 17%.

Here is how you can ensure your Microcopy stands out from the crowd:

  • Don't stray; stay on topic.

  • Give the user a goal before they investigate further.

  • Speak to the user specifically, not in a general sense.

  • Use "present tense + active voice" in your Microcopy.

  • Utilize numerals when necessary for best results.

The use of technology in the modern world has grown exponentially, and it is now common to see it integrated into people's lives. Technology has become a staple in today's society, with more and more individuals relying on it for everyday activities. From communication to entertainment to business, technology has dramatically impacted how people interact with the world around them.

The idea that people can be connected irrespective of their distance is familiar. Despite being separated by miles, maintaining relationships and communicating with one another is still possible. This potential has been around for a while and will continue to exist.

5. Utilizing Hand Gestures in the Air

The concept of gesture control is a modern mobile design technique in which body movements are utilized to execute a task. An example of this can be seen when someone displays their open palm in front of the camera to take a selfie.

Since touch screens were introduced, much progress has been made, evident from the growing touch screen aspect ratios of mobile interfaces. This implies that there are fewer bezels on the front, thus resulting in a better gesture experience.

Apple first adopted gesture control technology with iOS, but the latest UX pattern of air gesture takes it even further. Users can now control the phone without using touchscreens by simply waving a hand or pinching their fingers in the air.

Google has brought facial gesture control to its Android 12 beta, making it possible to control your phone with facial expressions such as smiling, raising your eyebrows, or opening your mouth. Would you like to witness this feature? Here you go:

The air gesture capabilities demonstrated in Black Mirror's Fifteen Million Merits, a highly acclaimed episode, will likely become fact soon.

The great benefit of utilizing motions is its ease of understanding and response to contact. Consequently, touch gestures will always remain, regardless of how advanced the 'Gesture Trend' progresses.

UX developers should consider a range of touch gestures when designing a product. An example of this is having it included on their to-do list.

6. Design for All

Inclusive design is a practice that involves creating products and services that are accessible to and usable by a wide range of people, including those with disabilities. This type of design is becoming increasingly important as our society grows more diverse. By incorporating inclusive design principles into creating products and services, companies can provide a better experience for all users.

Inclusive design is embodied in the concept of designing for everybody.

Design that embraces and considers the entirety of the human population is what inclusive design is all about. -- Microsoft

Inclusive design involves a collaboration between people of diverse backgrounds who each bring their own unique understanding and expectations.

Designers attempting to solve problems typically do so from their point of view, which could be successful for some individuals but not all. How can we adjust that approach

The solution is straightforward: Create a design suitable for all physical, mental, and emotional well-being.

Inclusion in design is based on three fundamental concepts.

7. Designing with Materials

Material Design is a concept where colors, shapes, and textures create a pleasing aesthetic. It has become a popular approach for designing products, websites, and applications since its introduction in 2014.

Google's introduction of material design in 2014 has caused a shift in user experience design, with new features like 3D icons, responsive animations, light and shading effects, transitions, and padding added to the mix.

Material design is a system of design principles that aims to give life to physical objects.

Material Design, as proposed by Matias Duarte, Google's VP, can dynamically reform and expand, unlike actual paper. This material's physical surfaces and edges also bring about meaning through seams and shadows, allowing users to gain insight into what they can interact with.

In the previous year, the Material Theming category was won by "moooi," which significantly impacted UX trends.

Material designs are constantly undergoing adjustments to provide more detailed textures and patterns, along with improved intuitiveness and an engaging UX. Personalized user experiences also form a crucial part of this.

8. Experiencing Reality Through Virtual and Augmented Interfaces

Incorporating virtual and augmented reality into our lives has progressed considerably since the days when it was merely potential in the future.

The UX industry has adopted this new technology, which is expected to be a prevailing trend soon.

As time passes, AR's scope has become broader than just gaming. It has now found its place in many other sectors such as retail, travel, automotive, education, healthcare, and even social media.

Two years ago, Johns Hopkins University neurosurgeons made history by executing an AR operation on patients for the first time. Viewers can watch the footage of the event.

9. Utilizing Biometric Authentication for a Secure User Experience

A trend seen in 2021 and beyond is biometric authentication, which has been implemented to make devices more secure and improve user interface and user experience.

Businesses and customers alike can benefit from a technology that takes security as a top priority, drastically enhancing the user experience.

Biometric authentication technology is a revolutionary development offering secure identification without the danger of being imitated.

The market has seen a surge of biometric technologies, such as iris scans, facial recognition, and voice and vein pattern recognition, all considered innovative.

If your business is using passwords for authentication, then it's time to consider using iris scans. If you have already implemented iris scans, look into facial recognition technology. It is essential to keep developing and innovating.

Google has been at the forefront of this venture. To some of their web services, they have added biometric sign-ins. As a result, users can now log in with their fingerprints, PINs, or even the traditional unlock patterns.

For additional information, you may watch this video from Google Developers.

10. Enhancing the Onboarding Experience for Applications

A quarter of users remove apps after a single usage, and a frequent explanation is a failure to recognize any worth in them. If the application's purpose is transparent, and the value it provides to users is evident, there is a high chance they will be recovered. Therefore, onboarding is an essential part of the customer journey. It not only makes users feel welcome but also helps them to become familiar with the app.

Companies invest more in onboarding and creating an immersive experience with interactive UX design elements.

The latest UX design trend is advanced onboarding. Nowadays, apps come with easy-to-understand instructions on how to use them, resulting in better UX and increased customer involvement.

11. Emphasized Text Style

As the capacity to concentrate gets shorter (8 seconds), keeping people engaged with a website/app has become increasingly challenging. Consequently, in 2023 many companies are creating significant, striking typefaces to hold their users' attention.

The utilization of bold typeface aids brands in the following manner:

  • Structure and formatting can help readers quickly scan content on the internet.

  • Using bold typography can be highly beneficial to designers as it helps to communicate information succinctly.

  • It also draws an audience's attention and lets them focus on the most pertinent details.

Using a different structure, the exact meaning can be expressed without plagiarism. To begin, instead of copying the text, it is necessary to reword it without altering the context or semantic meaning. This can be done by reorganizing the words and phrases to create a new sentence.

The increasing popularity of online shopping has been remarkable in recent years. E-commerce has become a powerful force in the retail industry, with more and more people purchasing goods and services virtually instead of in physical stores. This shift is attributed to the convenience and efficiency of online shopping and its affordability and wide selection of products.

When employing bold typography, the best approach is to maintain a minimalistic design to ensure that the app/website appears to be clear. Brands may also choose to incorporate animation for an exciting touch.

When leveraging this UX trend, it is essential to consider how different typefaces will be affected. Some typefaces may not appear well on specific devices, which could have an unfavorable result for the user.

12. Three-Dimensional, Engrossing Visuals

3D visuals have been present but are only sometimes used for a long time due to their large processing requirements. Nevertheless, this year will be different as current front-end frameworks can successfully reduce page loading time.

Designers can make 3D objects more intricate and comprehensive. They can include shadows, animations, or layer effects to create a sense of depth and three-dimensional space in their designs.

We can expect to observe impressive 3D designs and effects on websites and apps, resulting in a captivating user experience. From realistic web models to detailed video and photographic illustrations, companies will utilize numerous immersive 3D experiences to provide a comprehensive understanding or retain customers' interest. Furthermore, they will use the UX design pattern for visual narrative.

13. Colorful Blurs as Backdrops

Color gradients in UX design have been a popular choice for an extended period and continue to be a favored trend.

Lately, UX designers have used a lighter and more vibrant range of gradients. Whereas before, only two or three colors were standard in linear gradients, up to ten colors are now being used, with extra overlays superimposed on top. This has brought about a fresh trend in user experience design of implementing blurry and multi-hued backgrounds.

Vivid, blurry backgrounds are gaining traction as they can evoke various feelings. In addition, they provide a cozy, inviting atmosphere. Possibly due to this, even well-known companies like Stripe incorporate them into their web pages.

Select colors that accentuate your branding and appear attractive for optimal results with the current UX trend. Mix these colors with UX patterns like glass morphism to make your web/design stand out.

14. Glassmorphism

Glassmorphism is a graphical user interface design style that utilizes translucent elements to create a layered aesthetic. It is characterized by using colorful gradients, subtle shadows, and light transparencies to create a layered look and feel. The overall effect is one of elegance and sophistication.

The use of Neumorphism is still widespread, but another UX trend is gaining considerable attention - glass morphism.

Glassmorphism is a design that uses light and dark elements on a colored background. It is easy to recognize these designs due to the semi-transparent backdrop with subtle shadows and outlines.

These are some critical components of glass morphism:

  • A hazy look created by background blur

  • Several levels of elements are placed in the air.

  • Vibrant hues that emphasize the foggy transparency

  • A faint edge on the diaphanous objects

The use of technology in the education sector has become a widespread practice, with many educators recognizing its potential to enhance the learning experience. In recent years, incorporating digital tools and resources into the curriculum has steadily risen as teachers understand their benefits.

Such advantages include increased engagement and collaboration and improved access to information and resources. Moreover, technology can provide a bridge for connecting students with the outside world, allowing them to explore new ideas and perspectives. Technology is a powerful tool for teachers looking to enhance their students' learning.

The consequences of not correctly tending to our environment can be disastrous. If we fail to care for the planet, the results could be catastrophic. Unchecked pollution and destruction of habitats can lead to severe problems, including the extinction of species and the contamination of ecosystems.

An example of glass morphism is when a design resembles a virtual piece of glass, with various items situated on multiple levels. For instance:

The Glassmorphism style draws upon the design principles Apple first showcased in 2013 with iOS 7. In 2020, they revived this trend with their Big Sur update. It has become much sought after due to its capacity to incorporate depth and create a distinct visual hierarchy easily.

When utilizing the Glassmorphism design trend, it is essential to consider the following:

  • Light and colorful backgrounds are recommended to give the design the best effect when utilizing glass morphism.

  • Please refrain from using too much style, as it looks best on only one or two elements.

  • Dimension and borders should be appropriately implemented to give the feeling of floating glass.

  • Always take website accessibility into account when using this trend. Icons created with this style can be controversial; improper utilization can cause more harm than good.

The importance of good mental health should be considered. People should recognize that it is just as crucial as physical health. Mental wellness is essential to overall well-being and should be taken seriously. Focusing on developing and maintaining a healthy state of mind is important to make, as it directly impacts the quality of life.

Rather than copying the text exactly, one can alter the structure of the words to remove any plagiarism while preserving the meaning. This can be done by rearranging words, phrases, and sentences.

15. Abstract Geometry Represented Through Illustrations and SVGs

3D animation will be increasingly popular in 2023, but UX design is gaining momentum. UX designers are exploring abstract illustrations, disproportionate sizes, SVGs, odd angles, and vibrant hues.

These illustrations make a website/app stand out from the competition. Additionally, they provide a pleasant atmosphere that draws in users and guarantees a great user experience.

Using abstract images and SVGs along with motion design can add character to your website/apps, making it memorable for users. Ensuring they fit the purpose and avoid confusion is essential when incorporating these visuals. Test them with the goal in mind.

16. Motion Design

Motion design can be referred to as animation design, which can be used to create visual elements that can be animated. This technique is commonly used in films, television, web and mobile applications, animation sequences, and more.

Animations can bring life to a website, adding an exciting element that can better communicate a brand story than a simple still image or text alone. Motion effects can be designed to make a great impression on viewers.

Minimalistic designs combined with captivating and emphatic animations have pushed forward a new concept: motion design. This type of design stimulates users and relieves stress, preparing them to process hefty amounts of professional data.

Scroll animations can be a nice touch in UX design. However, brands should use them only when they have a purpose. More than adding them just for decoration is required; they should be used to clarify, simplify or quicken the navigation experience to create a strong impression.

17. Customization at an Advanced Level

User experience (UX) design has always included personalization as a critical element. Nowadays, companies are going further by providing highly tailored and personalized content on their websites.

You may have observed the personalized music choices that Spotify offers or the movie suggestions on Netflix. You might have also seen items related to products you have searched for or wanted to buy on your Amazon account. All of these are examples of advanced personalization.

In the near future, a totally personalized user interface will be developed that can adjust the elements on the page, such as the tone and position, based on the user's individual preferences. It is essential to employ this advanced personalization technique if you wish to retain the engagement of your website/app users.


In conclusion, it can be said that...

We achieved it! It was a comprehensive list of UX trends to investigate. User experience design will experience many changes in the upcoming year. We need to comprehend these UX design trends to ensure we take advantage of this transformation. Once we clearly understand how these movements fit in with our business needs and user expectations, we can achieve a great user experience.

What predictions do you have for the future of UX in 2023? Please share your insights in the comments section.

Rather than taking the same approach as everyone else, standing out and thinking outside the box may be beneficial. Being innovative and different can help you develop a competitive edge and reach success in a way others can't. This can be a great way to stand out and make a name for yourself.


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Shaheer Malik

UX Designer/ Writer

Thank You for reading my blogs. Keep Smiling

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